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MTV Networks International and Jamster! to Jointly Invest in Mobile Entertainment Research Internati
MTV Networks International and Jamster! to Jointly Invest in
Mobile Entertainment Research Internationally
Research will focus on MTV viewers and Web site users
Mountain View, Calif.
and London, United Kingdom September 8, 2005
Jamster! and Jamba!, the premier providers of mobile content and
wholly-owned subsidiaries of VeriSign, Inc. (NASDAQ: VRSN), and MTV
Networks International, owned by Viacom Inc. (NYSE: VIA, VIA.B),
today announced the launch of a new international research
initiative into the mobile entertainment and the digital content
marketplace.
The joint study to be launched in the coming weeks will seek to
understand usage, mechanics, and frequency of downloading and
streaming to mobile phones. The initiative will also provide
analysis of the burgeoning reliance that consumers place on access
to mobile devices, and the impact of wireless on content creation
and communication.
This new study in collaboration with our mobile content partner,
Jamster! and Jamba!, will enable us to understand how the role of
mobile content is evolving around the world and how we can develop
compelling, new entertainment that is even more relevant to
consumers, said Graham Saxton, Senior Vice President, Research and
Planning, MTV Networks International.
Jamster! and Jamba! and MTV Networks International are driving
the expansion of the mobile entertainment market, said Vernon
Irvin, Executive Vice President and General
Manager, VeriSign Communications
Services.
This study will be an invaluable tool to understand
the market of today and anticipate the trends of tomorrow.
MTV initiates more local, pan-regional and global youth research
than any other media company worldwide. Studies in the past have
included: Sources of Cool, a global initiative that identified
trend developments among youth; Collections of Cool, a pan-European
research report addressing key youth behaviors; MTV Generations, a
nine-country European study defining the key mindsets of Generation
X and Generation Y; and Switched On, an on-going youth trends
monitor.
Mobile content continues to be an increasingly important part of
the music industry.
Like music videos,
entertainers are beginning to utilize ringtones, fun sounds and
wallpapers as powerful promotional tools for their new music
releases. MTV and Jamster are key global partners for on demand
services for digital content consumers, and collaborate on
Jamster!s ringtone chart shows, which have become a respected
source for measuring the reach of an artists mobile content appeal
for MTVs audience. Last year alone, more than 8 billion dollars
were spent in mobile content services market.
About MTV Networks International
MTV Networks International includes the premier multimedia
entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF
(The Music Factory), VIVA, Paramount Comedy, Game One and FLUX seen
in 429.
1 million households in 167 countries and 18 languages via
109 locally programmed and operated TV channels and 94 Web sites.
The company's diverse holdings also include interests in television
syndication, digital media, publishing, home video, radio, recorded
music, licensing & merchandising and two feature film
divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit
of Viacom International Inc. (NYSE: VIA, VIA.
B).
About Jamster! and VeriSign
Jamster!, operating worldwide, is a wholly owned subsidiary of
VeriSign, Inc. Jamster! delivers mobile content servicesincluding
ring tones,
popular music, graphics, and
gamesto carriers and consumers. Jamster! is a premier provider
of mobile content and delivers a robust catalog of downloadable
content including ring tones, popular music, graphics and games.
VeriSign, Inc. (Nasdaq: VRSN), operates intelligent
infrastructure services that enable and protect interactions
across voice and data networks-anytime, from anywhere on
multiple devices. Additional news and information about the
company is available at www.verisign.
com.
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